Pirelli Tires

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The Origins of a Modern Brand

Founded in 1872 by the young Giovanni Battista Pirelli, Pirelli & C. began diversifying its products well ahead of its time (producing insulated conductors for telegraph communications, submarine telegraph cables and a range of technical items), and investing in the promising automotive industry.

Sporting Victories

The first sporting victories confirmed the enduring success of the Pirelli brand: the 1907 Peking-Paris was a key opportunity for reputation building.

Product innovation

In the 70s and 80s the "low profile" design revolutionized the very concept of the tire, leading to the creation of the P7, a ground-breaking product for the industry. In 1977 the first experimental telephone connection using fiber optic cable was made, and in '81 the first fiber optic telephone line was installed on the national network, between Padova and Mestre.

Formula 1™

Pirelli blazed back into F1™, signing in 2011 an important agreement as sole supplier for the 2011-2013 period, renewed for the next 6 years up to 2019, and continuing to invest in communications activities to promote its pioneering industrial and technological innovations for Formula 1™.

Innovation Driver

In line with our excellence and ultra-high-performance targets, our technology has always pioneered innovation. Our Open Innovation model focuses on:

• partnership with the major Car Makers for Original Equipment supply;
• leadership in innovative and green materials;
• state-of-the-art modelling;
• development of flexible and efficient manufacturing processes;
• considerable investments in Research & Development.

New Generation Processes

Development of manufacturing processes, such as MIRS and next – MIRS, as a key to achieve a sustainable competitive edge.

The robotized machinery of the production cycle through small technological isles allowed us to achieve important results:

• logistic efficiency;
• manufacturing flexibility;
• high quality standards.

Pirelli constantly challenges the boundaries of technology, style and sustainability, setting trends across the world.

Connect with Pirelli Tires on Social Media

Facebook: https://www.facebook.com/PirelliUSA/

Instagram: https://www.instagram.com/pirellitirenorthamerica/

Twitter: https://twitter.com/pirelliusa